In the US you will find it on people’s phones next to Facebook and Twitter. Now it’s taking off in Australia.
Tinder is the new people-meeting iPhone app that’s created 63 million matches worldwide since its launch late last year.
Co-founder Justin Mateen said the app capitalised on a gap in the social networking market.
“There were plenty of social networks out there that did a wonderful job of helping you connect with people you already know,” he said.
“But there wasn’t a social platform out there that did an effective job of helping you meet new people.
“So that’s really what Tinder is.”
Social media expert Tama Leaver from Curtin University says Tinder is essentially a matchmaking app, but it’s not your typical dating service.
“It’s less in your face,” he said.
“It’s an app that you wouldn’t be embarrassed for using on a train for example.”
“And the name is quite clever as well in that it’s not so explicit in what it’s about.
“It’s not the sort of app where if you scrolled through someones phone and saw something called Tinder you’d go – ‘oh, who are you trying to hook up with?’.
“It’s not like ‘Grindr’ for example which is much more explicit in what it’s for.”
Tinder works by extracting your data from Facebook to find potential matches for you based on your ‘likes’ and mutual friends.
To play the game, you scroll through peoples’ profile pictures and either ‘like’ or reject each one as you go.
If you happen to ‘like’ someone who’s taken a prior liking to you, you’re then introduced in a private chat.
Mr Mateen says the match is initially made on a superficial level, much like a real life dating scenario.
“We really are just emulating the way the real world works,” he said.
“In the same way that you meet someone at a bar or at a coffee shop, the first thing you notice about them is their physical appearance.
“Then once you start speaking to them, you look for commonalities and things that bring you both together.
“So we choose to surface the user’s photos, the mutual friends you have with that person, the mutual interests you have with that person, the person’s age and their distance from you.”
But what is it that has made Tinder so popular?
Tama Leaver says it’s the combination of a simple clean layout, the fact that it’s almost effortless to use, and that it boasts an element of intrigue.
“A lot of people will just be curious to see who likes them back,” he said.
“It’s the simplicity of asking yourself – OK I’ve liked 97 people, how many of them will like me back?
“How many of these connections will actually cohere in to something?
“I think that’s an appealing question even if you’re not interested in using it.
“If you’ve done anything with the app, you are genuinely curious who would respond on the other side.”
Tinder can be set to locate matches within up to 100 miles (160 kilometres) from you, which raises the question of safety.
Mr Mateen says that every step was taken to make people feel safe using the product.
“We don’t show anyone’s location we just show a user’s distance from you,” he said.
The use of Facebook was as another safety measure used by Tinder’s creators.
“One of the biggest barriers these apps face is how to know if a user is a real person,” said Tama Leaver.
“So the cleverest thing is that Tinder pulls all its data through Facebook.
“Most people perceive Facebook as being fairly authentic now. The idea that what you put up on Facebook, especially photos, is really you.
“So it gets around that doubt.”
Tinder is currently growing at a rate of four to five per cent everyday in Australia, which Mr Mateen says is in line with the growth of Instagram, Twitter and Facebook.
The app is now available free for iPhone in Australia. Follow WAtoday on Twitter
The original release of this article first appeared on the website of Hangzhou Night Net.Categories : 杭州龙凤